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Head Coach Ralph "Shug" Jordan was the first active coach to have a stadium named for him. Following his retirement at the end of the 1975 season, he was named to the AU Board of trustees. Although known nationally for his football successes, Jordan began his career as a basketball coach at Auburn, and in the 1970s was the only active coach in the Southeastern Conference who had been coaching in any sport when the league was formed in 1933. The winningest football coach ever at Auburn, Jordan's record was 175-85-7. During his career, he was elected SEC Coach of the Year and National Coach of the Year. When he retired after 25 seasons, Jordan ranked third in the nation  in total victories and third in winning percentage. He served in the European and Pacific theaters in World War 2.

What is now Jordan-Hare Stadium was first opened and dedicated on Nov. 30, 1939, at the Auburn-Florida game. The first stadium held 7,500 seats and consisted of what is now the bottom part of the lower west stands. When the stadium was renamed "Cliff Hare Stadium" in 1949, 14,000 seats - the present lower east stands - had been added, raising capacity to 21,500. Jordan became head coach in 1951 and the stadium that was to bear his name underwent three major expansions in 15 years. More than 40,000 seats, virtually half of the stadium's present capacity, were added while Jordan was the coach. Cliff Hare Stadium became Jordan-Hare Stadium in 1973.

Cliff Hare, a native of Lee County, was Dean of the School of Chemistry and state chemist from 1930-48. With degrees from Auburn and the University of Michigan, he taught physical and organic chemistry at Auburn for 50 years. Hare played on Auburn's first football team in 1892, headed the faculty athletic committee and was president of the Southern Intercollegiate Athletic Association. He was also an Auburn city councilman. The Cliff Hare Award, established in his memory, is given annually to the outstanding senior athlete.